Free of cost? Yes, Absolutely Free!
As you know, Amazon is the biggest marketplace these days. Improving sales here is not a simple task and you need to consider many important factors ( Prices, Quality images, Listing optimization, Reviews, Advertising etc.) to sell on Amazon successfully.
The conversion rate is the value getting by dividing the number of sales by the number of times people visited your listing.
For example, if your listing receives 240 visitors in a month and has 60 sales, the conversion rate would be 60 divided by 240, means 25%. For another listing receives 10 visitors and 5 sales, it's 50%. Here the conversion rate for the first listing is much less than the second one. And the profit for the first listing is far better (according to the product value and margin) than the second one.
The point is that, one seller should take steps to increase both traffic and conversion rate for a maximum performance. Both are an essential part of building a profitable business.
Let see, few most common strategies used by successful Amazon sellers.
Internal Marketing
Quality Listing - Creating quality Amazon listings will help drive higher Amazon search results and sales conversions.
Optimization of Product Listing - With relevant keywords, Clear product description and bullet points.
High quality images - Listing Include more images with a higher quality than competing items.
Competitive Pricing - Keep prices at or lower than competitors’ to get better rankings and more visibility by the consumer.
Get Reviews - Asking customers to leave reviews using Amazon’s seller messaging service and offer discount to get honest reviews.
Amazon Sponsored Products (Amazon pay per click ads) - To drive sales through PPC ads to get better organic ranking.
Fulfillment by Amazon (FBA) - Store products in Amazon's fulfillment centers, and they pick, pack, ship, and provide customer service for these products to scale your business and reach more customers.
External Marketing
Create Landing Pages - Create Website/ Landing page with product details to drive external traffic to Amazon listings.
Email Marketing - Promote product launches and offers with an Email Newsletter to build targeting audiences and a long-term relationship with your customers.
Social Media Marketing - Share YouTube videos, blog posts etc. that includes a link to Amazon listing on Facebook, Twitter, Instagram and Pinterest.
Facebook Ads - Start Paid Social Media Ads like Facebook Ads - one of the most powerful external traffic sources for Amazon sellers.
Search Network Ads - Grow Amazon sales and best sellers rank with pay per click advertising services like Google AdWords and Bing AdWords.
Affiliate Marketing - Get Partnership with other programs which have an existing audience to promote your Amazon products.
Best ways to boost your products outside Amazon.
Most of the above Marketing strategies required significant amount of manual work, time and investment. So, as a new or small Amazon seller you might consider creating ads on other free platforms too.
Free classified ad websites that using traditional SEO methodologies is an easy and profitable way to increase online visibility and sell your Amazon products easily. It can make a big difference on your overall marketing results, even though Shoppers start product search more often directly on Amazon than search engines like Google or Bing.
There are thousands of free and paid listings websites available. But if you want to get most of the advantages with above stated internal and external marketing ideas, and to increase both traffic and conversion rate for your Amazon Listing, Just Add your products in ScrollList today! it's Absolutely Free Now!
No registration needed.
Unlimited listings and no expiry.
Keyword research.
SEO for scroll listing.
Higher search engine results in few days.
Multiple backlinks with relevant keywords.
Social media marketing.
Create scroll link with a valid email id.
Unique title and subtitle for listing (50-120 Characters).
Product description with unique content (300-5000 Characters).
Relevant Focus keyword or phrase.
Product Brand Name.
YouTube Video Link if any.
Website or Landing page if any.
Product link.
Contact Email .
Contact Phone.
Product images (Max. 20 Images).